The Natural History Museum

Botanical Arts Style Guide The Natural History Museum

We were thrilled to work with the NHM on this project which perfectly combined our love of print and pattern with our passion and expertise for licensed product.

We were asked to develop a series a botanical prints that utilised the assets available in the NHM archives from some of the world’s most recognised naturalists and natural history artists.

Original assets were manipulated and changed to work within a contemporary setting, and supporting assets were created to facilitate fluidity within patterning.  Subtle brand association was identified through adaptation of the Werner’s Nomenclature of Colours, a classic taxonomic guide to colours of the natural world which was originally published in 1814. Product categories included stationery, gifting, bedding, and home décor.

© The Trustees of the Natural History Museum, London (2022). All Rights Reserved


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