Retailer Specific Asset Pack The Gruffalo
Working very closely with the team at Magic Light we created an asset pack for the Gruffalo for one of their key partners. The new theme was developed across all categories, both soft and hard lines, and included graphic placements, patterns, borders and badges in a limited colour palette. Bespoke packaging was also created to complement the aesthetic.
The Gruffalo ©1999 Julia Donaldson and Axel Scheffler
“The team at Dot Dash Design are an absolute delight to work with. Taking the classic artwork from The Gruffalo and other characters they’ve created a number of trend and packaging guides for us. The work is always fresh and vibrant and their unique graphic style jumps off the page. The team is constantly thinking from a new perspective and won’t deliver until everyone is 100% happy.”