The Gruffalo

Retailer Specific Asset Pack The Gruffalo

Working very closely with the team at Magic Light we created an asset pack for the Gruffalo for one of their key partners. The new theme was developed across all categories, both soft and hard lines, and included graphic placements, patterns, borders and badges in a limited colour palette. Bespoke packaging was also created to complement the aesthetic.

The Gruffalo ©1999 Julia Donaldson and Axel Scheffler


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