Nursery Rhymes Style Guide Masha and The Bear
A Core Style Guide looking at Masha and the Bear for toddlers, focusing on the key theme of Nursery Rhymes and learning through song and play.
The brief including redrawing character art poses of Masha and supporting animals in a completely new art style to differentiate the guide from the core target market.
Creative elements such as icons, patterns, graphic placements and badges were created in this new playful style, all based on toddler’s common play and sleeping activities. The new assets were then visualised on a variety of apparel and nursery home décor products.
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