SpongeBob Squarepants

We have been fortunate enough to work on various SpongeBob style guide update for both boys and tween girls markets. Working closely with Nickelodeon, we have created new icons and graphics to sit with a particular art style, and then developed these into various product collections. ‘Blueprint’ and ‘Sketchbook’, our latest style guide developments, illustrate how flexible SpongeBob can be in terms of colour and line style.